Social Media Marketing
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DIPLOMA IN SOCIAL MEDIA MARKETING
This course provides practical skills and knowledge to effectively market businesses, products, or services on social media platforms. Learn to create campaigns, engage audiences, and analyze performance to achieve your marketing goals.
Hotline
+92 300 9666124, + 92 320 9666124
Email Us
info@itworldsoft.com
Address
Main Bazar Mansoorabad ST #4, Faisalabad
Duration : 4 Month’s Fee
Package : 8000/Month+Admission Fee : 500
Course Outline
Module 1: Introduction to Social Media Marketing (SMM)
- What is SMM?
- Benefits of SMM for Businesses
- Overview of Major Platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok
- Differences Between Organic and Paid Marketing
Part 1: On-Page SMM
Module 2: Setting Up Social Media Accounts
- Creating Business Profiles on Social Platforms
- Optimizing Profile Details (Bios, Images, Contact Information)
- Connecting Social Accounts for Branding Consistency
Module 3: Content Creation and Planning
- Types of Content: Text, Images, Videos, Stories, Reels
- Creating Engaging and Shareable Posts
- Planning Content Calendars
Module 4: Audience Targeting and Engagement
- Understanding Your Target Audience
- Strategies to Engage Followers (Polls, Q&A, Live Sessions)
- Encouraging Comments, Shares, and Likes
Module 5: Running Paid Campaigns
- Setting Up Campaigns on Platforms Like Facebook Ads Manager
- Choosing Ad Objectives: Traffic, Engagement, Conversions
- Setting Budgets and Target Audiences
Module 6: Analytics and Performance Tracking
- Using Platform Insights to Measure Performance
- Key Metrics: Reach, Impressions, Engagement Rate
- Optimizing Campaigns Based on Data
Part 2: Off-Page SMM
Module 7: Influencer Collaboration
- Identifying Relevant Influencers for Your Brand
- Building Partnerships and Running Campaigns
- Measuring ROI from Influencer Marketing
Module 8: Cross-Platform Marketing
- Integrating Campaigns Across Social Media Platforms
- Repurposing Content for Different Audiences
- Tracking Performance Across Channels
Module 9: Community Building
- Engaging in Groups and Forums Relevant to Your Niche
- Creating and Managing Your Own Social Media Communities
- Encouraging User-Generated Content
Module 10: Advanced Strategies
- Retargeting and Remarketing Campaigns
- Leveraging Social Media for Lead Generation
- Using Chatbots and Automation Tools
Mini Project
- Create a Social Media Plan: Develop a strategy with goals, target audience, and content ideas for a demo business.
- Run and Optimize a Campaign: Launch the campaign, monitor performance, and make adjustments for better results.
- Prepare a Performance Report: Summarize key achievements like engagement, ROI, and growth.
- Refine Strategies: Use insights to improve future campaigns.
- Suggest Improvements: Provide recommendations to enhance upcoming campaigns.
Outcome:
After completing this diploma, you’ll be able to:
- Build and optimize social media campaigns for any business.
- Engage audiences and increase brand awareness effectively.
- Use advanced tools and strategies to achieve measurable results.
This course provides a comprehensive understanding of SMM, making it ideal for beginners and professionals.
Here’s Why You Should Join Us
