Search Engine Marketing (SEM)
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DIPLOMA IN SEARCH ENGINE MARKETING
This course provides a comprehensive understanding of paid search strategies to boost website visibility and drive targeted traffic. Learn the essentials of managing advertising campaigns across search engines like Google and Bing.
Hotline
+92 300 9666124, + 92 320 9666124
Email Us
info@itworldsoft.com
Address
Main Bazar Mansoorabad ST #4, Faisalabad
Duration : 4 Month’s Fee
Package : 8000/Month+Admission Fee : 500
Course Outline
Module 1: Introduction to SEM
- What is Search Engine Marketing (SEM)?
- Difference Between SEO and SEM
- Importance of Paid Advertising
- Overview of Popular SEM Platforms
Part 1: On-Page SEM
Module 2: Keyword Research for SEM
- What Are Paid Keywords?
- Tools for Keyword Research (Google Keyword Planner, SEMrush, etc.)
- Choosing Keywords with High ROI
Module 3: Setting Up Campaigns
- Introduction to Google Ads and Bing Ads
- Understanding Campaign Types (Search, Display, Shopping, Video)
- Creating Effective Ad Groups
Module 4: Writing Effective Ad Copies
- Crafting Attention-Grabbing Headlines
- Writing Persuasive Descriptions
- Using Call-to-Actions (CTAs)
Module 5: Landing Page Optimization
- What Is a Landing Page?
- Creating High-Converting Landing Pages
- Optimizing Landing Pages for Better Quality Scores
Module 6: Bidding Strategies and Budgeting
- Manual vs. Automated Bidding
- Setting Daily Budgets for Campaigns
- Adjusting Bids for Maximum Performance
Part 2: Off-Page SEM
Module 7: Remarketing and Retargeting
- What Is Remarketing?
- Setting Up Remarketing Campaigns
- Engaging Returning Visitors
Module 8: Display Advertising
- Introduction to Display Ads
- Designing Visually Appealing Banner Ads
- Targeting Audience Segments
Module 9: Social Media Advertising Integration
- Leveraging Social Media for SEM
- Running Ads on Platforms Like Facebook, Instagram, and LinkedIn
- Creating Cross-Platform Campaigns
Module 10: Analytics and Reporting
- Tracking Campaign Performance with Google Analytics
- Understanding Metrics: CPC, CTR, Conversion Rate
- Generating Reports and Analyzing ROI
Module 11: Tools for SEM Success
- Overview of Essential SEM Tools (Google Ads Editor, SEMrush, SpyFu, etc.)
- Using Automation Tools for Campaign Management
- Split Testing and Performance Optimization
Mini Project
- Launch and Manage a Live SEM Campaign
- Optimize Ads Based on Performance Metrics
- Create a Comprehensive Campaign Performance Report
Outcome:
After completing this diploma, you’ll be able to:
- Create and manage effective SEM campaigns.
- Write compelling ads that drive traffic and conversions.
- Analyze performance data to optimize ad spend and improve ROI.
This beginner-friendly course is designed to give you the practical skills needed to excel in digital advertising.
Here’s Why You Should Join Us
