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DIPLOMA IN SERCH ENGINE OPTIMIZATION
A Diploma in Search Engine Optimization (SEO) provides in-depth knowledge of optimizing websites to rank higher in search engines. Learn keyword research, on-page and off-page SEO, link building, technical SEO, and analytics. This course prepares you to improve website visibility, drive organic traffic, and enhance online presence effectively.
Hotline
+92 300 9666124, + 92 320 9666124
Email Us
info@itworldsoft.com
Address
Main Bazar Mansoorabad ST #4, Faisalabad
Duration : 4 Month’s Fee
Package : 8000/Month+Admission Fee : 500
This course offers a complete guide to mastering SEO, covering both On-Page and Off-Page techniques. Perfect for beginners and professionals looking to enhance website rankings and drive organic traffic.
Course Outline
Module 1: Introduction to SEO
- What is SEO?
- Importance of SEO for Websites
- How Search Engines Work
Part 1: On-Page SEO
Module 2: Website Optimization Basics
- Understanding Website Structure
- Importance of Mobile-Friendly Design
- Setting Up SSL (HTTPS)
Module 3: Keyword Research and Targeting
- What Are Keywords?
- Tools for Keyword Research
- Choosing the Right Keywords
Module 4: Content Optimization
- Writing SEO-Friendly Content
- Importance of Headings (H1, H2, etc.)
- Optimizing Images (Alt Text, Size, and Format)
Module 5: Meta Tags and URLs
- Creating Effective Title Tags and Meta Descriptions
- Crafting SEO-Friendly URLs
- Internal Linking Strategies
Module 6: Technical SEO
- What Is Technical SEO?
- Improving Website Speed
- Fixing Broken Links
- Creating and Submitting XML Sitemaps
Part 2: Off-Page SEO
Module 7: Link Building Basics
- What Are Backlinks?
- Types of Backlinks (DoFollow vs. NoFollow)
- How to Find High-Quality Backlinks
Module 8: Outreach Strategies
- Guest Blogging Techniques
- Building Relationships for Links
- Email Outreach Best Practices
Module 9: Social Media and SEO
- How Social Media Impacts SEO
- Sharing Content on Social Platforms
- Encouraging User Engagement
Module 10: Local SEO
- What Is Local SEO?
- Setting Up Google My Business
- Optimizing for Local Keywords
Module 11: Tools and Analytics
- Overview of SEO Tools (Google Analytics, Google Search Console, etc.)
- Tracking Keyword Rankings
- Analyzing Traffic and Performance
Mini Project
- Conduct SEO for a Demo Website
- Perform On-Page and Off-Page SEO Techniques
- Create an SEO Strategy Report
Outcome:
After completing this diploma, you’ll be able to:
- Optimize websites for higher search engine rankings.
- Drive organic traffic through proven SEO strategies.
- Analyze website performance and implement improvements.
This course is beginner-friendly and provides all the skills needed to start a successful career in SEO.