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Social Media Optimization

Social Media Optimization

  • Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence.
  • As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.
  • Various social media platforms can be used for digital marketing, including Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest.
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