Content is king. By crafting compelling, valuable content that gets to the heart of your readers, you earn trust with your audience. Research shows that the more content your audience consumes, the more likely they are to buy from you. Here are a few more reasons why you should invest in content marketing:
- Websites that produce regular content receive 8x more traffic
- Content marketing costs 62% less than outbound marketing
- Content marketing generates 3x as many leads as outbound marketing
- Content marketing adopters have nearly 6x as many conversions non-adopters
- Content marketing enhances your email marketing and social media marketing efforts
Content marketing is cheaper and more effective than traditional forms of advertising. It is also proven to influence conversions. Our content marketing services will help you write content that will drive results and enhance your entire online marketing presence.
Blog Content Creation
As top-of-sales-funnel content, blog posts increase brand awareness and drive website traffic with relevant content that emphasizes visual storytelling. Industry-focused writers craft every piece of blog content in conjunction with content marketing strategists and project managers. Blogs are an excellent way to increase your online presence by driving organic traffic to your site. All blog content created is based on a clear editorial calendar shared with you.
Combining your guidance and search engine optimization best practices, our writers and content marketers map out each blog post to ensure topics, titles, keywords, and formatting engage your target audience, support your marketing strategy and serve your commercial goals. It is our mission to create valuable content for visitors, whilst optimizing for search engines. Once the content has been created, edited, approved and posted, our strategists analyze article performance. These metrics inform future blog posts and other types of content and allow your content creation team to maximize the value of its inbound marketing efforts for your business.